Consuming Kids: The Commercialization of Childhood

If you want to responsibly market to families, you have to be aware of the frat boys who are working to turn children into brand-savvy drones way before their time.

Consuming Kids: The Commercialization of Childhood, is a spot-on documentary being shown in screenings throughout the country. Both brand marketing managers and parents will get angry watching it -- for very different reasons.

Here's the trailer: (if you have trouble viewing it, click here.)