No more Bratz in School

Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, the Campaign for a Commercial-free Childhood launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. CCFC members flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas, Lil' Bratz Catwalk Cuties, and Lil' Bratz Beauty Sleepover Bash.

Scholastic's initial response was to claim that the Bratz books were important to reach "reluctant readers." But CCFC kept the pressure on.

In the end, more than 5,000 emails from CCFC members were too much to ignore. Scholastic has confirmed that they will no longer be selling Bratz Items in schools.