Spending ad dollars in a down economy
The economy is slowing, print media prices are skyrocketing, and internet advertising is not as simple, cheap, or impactful as it used to be.
Where are businesses and non-profits spending more of their money to reach out and be remembered? Promotional products. Promotional products (corporate gifts and giveaways like apparel, calendars, and logo merchandise) are the fastest growing segment of out-of-home media. With smart strategy and selection, they offer measurable results and excellent ROI.
Here are two examples from clients of mine:
1. MetroCard holders at a street fair. A Manhattan synagogue needs to invite local residents to their special services and events. They plan to attend a street fair to hand out schedules to adults. But they don't want the schedules to end up in the garbage or the kitchen junk drawer!
My solution? Low cost, imprinted MetroCard holders with a plastic clip for clipping to briefcases, handbags, backpacks, etc. And inside that MetroCard holder is a "MitzvahCard" -- the printed schedule for the synagogue! So the synagogue's message is visible, long-lasting, and classy.
2. Indoor/Outdoor thermometers for renters. A rental real estate agent wants every one of his rental deals to remember him and refer him to their friends.
How does he keep his name in front of them, long after he is gone? How does he stand out from his competition and get his renters to recommend him in a city full of brokers? Is giving out a bunch of business cards enough?
The solution is a move-in gift that is highly visible, has the proper perceived value (you can't give a kitchen magnet to someone who just gave you a $1500 commission!), and will be used every day. I came up with an electronic indoor/outdoor thermometer with the broker's personal signature and website address on it! Every morning, without fail, groggy renters will look at the weather report, smile, and see the broker's name.
As you can see, short of bribing someone for their business (actually, this IS bribing someone for their business), promotional products are effective, economical, and impactful.
If you want to talk about how intelligent promotional products strategy can help your business grow (and don't forget Christmas gift-giving), call me.
Bill Weber Studios' Promotional Products
Where are businesses and non-profits spending more of their money to reach out and be remembered? Promotional products. Promotional products (corporate gifts and giveaways like apparel, calendars, and logo merchandise) are the fastest growing segment of out-of-home media. With smart strategy and selection, they offer measurable results and excellent ROI.
Here are two examples from clients of mine:
1. MetroCard holders at a street fair. A Manhattan synagogue needs to invite local residents to their special services and events. They plan to attend a street fair to hand out schedules to adults. But they don't want the schedules to end up in the garbage or the kitchen junk drawer!My solution? Low cost, imprinted MetroCard holders with a plastic clip for clipping to briefcases, handbags, backpacks, etc. And inside that MetroCard holder is a "MitzvahCard" -- the printed schedule for the synagogue! So the synagogue's message is visible, long-lasting, and classy.
2. Indoor/Outdoor thermometers for renters. A rental real estate agent wants every one of his rental deals to remember him and refer him to their friends.How does he keep his name in front of them, long after he is gone? How does he stand out from his competition and get his renters to recommend him in a city full of brokers? Is giving out a bunch of business cards enough?
The solution is a move-in gift that is highly visible, has the proper perceived value (you can't give a kitchen magnet to someone who just gave you a $1500 commission!), and will be used every day. I came up with an electronic indoor/outdoor thermometer with the broker's personal signature and website address on it! Every morning, without fail, groggy renters will look at the weather report, smile, and see the broker's name.
As you can see, short of bribing someone for their business (actually, this IS bribing someone for their business), promotional products are effective, economical, and impactful.
If you want to talk about how intelligent promotional products strategy can help your business grow (and don't forget Christmas gift-giving), call me.
Bill Weber Studios' Promotional Products
Labels: advertising, client success stories, marketing, promotional products, trade shows
