Innovation in media, marketing, education,
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December 11, 2007

Mental Reserves Ensure an Agile Life

My beloved Great Aunt Doris lived to be 103. She credited her long life with always being "interested" rather than "interesting." She interacted with a steady stream of interesting guests, did insanely complicated needlepoint, read all the latest books, and had a sharp mind and physical agility up until the end.

In today's New York Times, Jane E. Brody writes that it's been discovered that mental reserves are developed when people push their creative and mental boundaries. And that these mental reserves ensure mental agility into old age, even when Alzheimer's is present.

Sounds like the reason you might buy a high performance car. While you may not ever go 140 mph, the car will go 65 a lot longer and better.

So continue to creatively challenge yourself, your business model, and your employees. They'll go from 0-60 faster and longer.

And you could live to be 103, too.

Bill Weber Studios

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